This younger Chennai entrepreneur is on mission to popularise contemporary juice created from sugarcane, coconut and nungu, with ingenious sherbets and mocktails
In 2019, EP Jeevan launched a meals truck which focussed completely on well being meals, offering freshly extracted sugarcane juice for morning walkers at Besant Nagar seashore. However then the pandemic struck, and he needed to shut down.
Early this yr, he launched once more. This time he has partnered with Erode Amman Mess in Adyar to arrange a juice bar, Absolute Sugarcane, promoting sugarcane juice in a spread of flavours, in addition to tender coconut water and nungu (ice apple) based mostly juices.
After finishing his Engineering diploma at BITS-Pilani, Jeevan labored with many MNCs since 2009. He has now emerged as a meals entrepreneur, with a mission to popularise pure cane juice and conventional regional drinks among the many youthful technology.
A spectrum obtainable
To that finish, The Absolute Sugarcane menu lists “traditional” and “unique” choices. “Traditional cane juice is available in variation of lemon, mint or ginger, however it’s our exotics which can be hottest. Amongst them, the cane pineapple mojito and coconut cane slush are hits,” says Jeevan. The previous is a refreshing cocktail of minced pineapple, mint leaves and basil seeds blended with cane juice.
Nungu paal, historically thought of a wholesome summer season drink, is made right here with tender coconut water, cream and ice apple, then served chilled. Their different must-trys are the nungu sherbet, elaneer vettiver cooler, which has a light flavour of this natural root and glory ginger, the place as an alternative of crushing the ginger together with sugarcane, it’s reduce into skinny strips for a brighter flavour.
“We see sugarcane juice distributors close to bus stops and railway stations: the drink is inexpensive and accessible to all. However many people are cautious of the ice or water used within the course of, or the situation of the juice extracting machine,” he says, including, “My concept was to make cane juice in a hygienic method and in lots of variations. We procure sugarcane from farmers in Erode area in Tamil Nadu. Ice apples can be found for nearly 9 months in a yr and tender coconuts can be found around the yr. Whereas tender coconuts are sourced from throughout Tamil Nadu, ice apples are from Villupuram, Puducherry and from Kerala.”
Rising up, Jeevan, a State-level athlete, says he spent lengthy hours in his college and school playgrounds. Whereas returning dwelling from apply, stopping for a sugarcane drink was an on a regular basis ritual. Throughout these days, he had questioned why such a extremely nutritious, scrumptious, all-natural product was solely offered by the roadside.
“We simply launched one other outlet at Kilpauk and shortly extra retailers shall be launched in a phased method,” says Jeevan, including “We introduce new flavors every so often, and can quickly be launching padhaneer (a skinny sap extracted from the inflorescence of the palmyra tree).”
Absolute Sugarcane is positioned in Adyar (7904115106) and in Kilpauk (6380244873). It’s also obtainable on Zomato.