Q1. Tell us about yourself and your background.
A1. ‘Perseverance is the path for accomplishing joy and success’, is what I live by. At present, I am the Founder and CEO of impact study biz, an indigenous amalgamation of Business and Brand Strategy valued at $35 million and have recently co-founded a new healthcare venture named Carebyte.
I have had my fair share of experience in building and enhancing various organizations’ business growth through leading expert and research-backed strategies, which unlock their ultimate potential. Apart from being a global brand strategist, author, and speaker, I was named Business Woman of the Year 2020.
Throughout my career, I’ve worked on over 40 products in a variety of industries, including education, hotel, FMCG, real estate, law, oil and steel, fintech, and more. I worked in Australia, the Netherlands, the United Kingdom, India, and Poland. I actively worked to expand OYO’s product range, valuation, revenue, and worldwide growth, managing international brands and new goods, building and leading a new brand OYO VACATION HOME – a luxury residence brand in Europe, acquiring the leisure group.
My professional and personal experiences have taught me the following about myself:
The very first of my superpower is that I can successfully create, scale, and optimize brands from $1M to $10B in revenue. From excelling in executing “dreamy” ideas with the given constraints to creating a balanced focus between the product and the customer, I thrive. More than ever, I strongly believe in relying on expert opinion rather than gut instincts for the best possible outcome and hence focus on creating strategic plans ensuring that all of it revolves around the company and its interests.
The next on the list and one of the most effective traits is that I can align, lead and grow a marketing and brand team of 10 to 100 people. This is made possible by the fact that I speak design and executives. What fewer people realize is that in the process of creating a bigger picture one must not forget what’s important at the micro-level. I on the other hand pay close attention to the aforementioned and also make sure that I become your go-to person in any situation, such should be my communication. All of this is put into motion by my ability to tell great narratives that motivate.
Lastly, I am a very strong believer in the ideology that only when you are ready to focus on your growth and refine yourself is when you unlock your true potential. Hence, I educate, refine and drive myself to be a better person. In stressful situations, I always keep my composure and calm to make high-quality decisions. Learning from all of my experiences and the situations I have faced guides me in these tough circumstances.
With a strong interest in human psychology and communication, I love the task of building assets that appeal to both rational and irrational brains in order to persuade people to take action.
Q2. When did you start your business?
A2. I began my company, IMPACT STUDY BIZ in early 2020, I created a new brand and began working with entrepreneurs to develop strategies that genuinely make a difference and bring about the desired and proper outcomes for the betterment of society. We focused on offering quality and support to such start-ups to build a fair market, fueled with valuing time and money for all! I observed that we all need better goods and services, and it was time for me to end Deloitte and McKenzie’s monopoly and launch something that understood the true needs of startups.
My other venture on similar principle is Carebyte. We noticed that almost 80% of the society is stressed out and above that if we consider the stats of India, more than 64% of the population doesn’t have a perfectly healthy lifestyle. So I co-launched Carebyte in the year 2022 to bring quality care to all.. We at Carebyte have only one agenda and that is to provide holistic healthcare at your fingertips!
Q3. Why did you decide to become a business owner?
A3. When I worked with startups in my former career, I noticed how much money they spent on consulting with one of the big four consulting firms. I was also struck by how little they seemed to be getting out of it. I recognized the money and effort spent didn’t warrant the outcome after a simple cost-benefit analysis.
After a lot of study and brainstorming, I realized that startups require several suppliers, extended deadlines, and a lot of money to obtain a successful holistic plan. However, such traits are opposed to the success of a startup.
Impact Study Biz is a response to this: high-quality strategy services at an affordable cost. At Impact Study Biz we are rapid, cost-effective, and give a comprehensive BRAND+BUSINESS strategy based on research. Unlike our rivals, we don’t charge by the hour; instead, we charge a flat cost so that customers may stick to their budget while still getting the results they want.
Q4. How have your priorities changed from when you first started?
A4. My focus has always been on quality, and one shift it has brought about is the need to educate people about the industry and trends in addition to the task we are allocated. Information is powerful, but it is useless if we are closed-minded! So, the aim is to collect as much data as possible and then teach our clients about it so that they can make informed decisions that will benefit them in the long run rather than short-term gains.
Q5. Knowing what you know now, is there anything you would have done differently when you were first starting?
A5. I wouldn’t have cared about the cash and would have been more concerned with the growth. Yes, just like any startup, we worry about money and where we’ll get the funds, but with a good business model, a good team, a little bit of luck, and a lot of hard work, you can grow your business without any external funds. I always knew that it would help if I focus my energy and resources on the operations rather than stressing out.
Q6. How did you come up with the name of your company?
A6. It’s a 24—hour exercise in gaining a better knowledge of what we do, what we have to offer, and our mission – IMPACT = refers to our goal of creating a fair market. STUDY = we research the market and collect data in order to make well-informed decisions. BIZ = We expand businesses by implementing a plan based on the information we collect. Regardless of which order you put it, it’s a pretty smart name… It will constantly communicate our three pillars of bringing about innovative change, market research, and business expansion
On the other hand, it was simple for Carebyte since it’s all about (health-tech) – with our goal of restoring CARE to healthcare, it was obvious that it had to be direct CARE + TECH (byte) resulted into Carebyte!
Q7. What challenges did you have to overcome at the beginning of your journey?
A7. Initially, I was not financially stable. I also didn’t want to start my business in debt, so I put all of my savings into it. I needed to come up with creative operational solutions and was picky about who I hired. So it was critical to spend that wealth on people, but finding talent with the correct mindset and accountability was difficult.
Q8. What is unique about your company?
A8. As I mentioned earlier, unlike the usual norm, we do not charge an hourly rate and instead charge a flat cost so that clients may stay within their budget while still getting the results they want. Apart from that, the innovative and comprehensive model of ours that makes us stand out! The flat fee revenue model, our quick response and turnaround time is what we are most known for. Distinctively, we are data-driven and rely on stats and authentic information to make the best decision for our clients. All of our mentioned unique qualities are well put into a symphony by the fact that we are startup-friendly!
Q9. What advice would you give to someone who is trying to become an entrepreneur?
A9. Here’s what I’ve observed and would like to advise anyone who is aspiring to be an entrepreneur. Firstly, turn your ideas into actions. Don’t wait for the right time to start your company or act on an idea; just do it! Make a risk assessment, create a business strategy, do your homework, and then jump in! You must take measured risks as an entrepreneur. People often comment on how they had a similar concept years ago when they look at my business, but the difference between them and me is simple: I took action on my idea. You don’t become a visionary unless you put your notion into action! Secondly, learn from your mistakes. In business, there is no such thing as a guarantee. You will make errors and fail, but the capacity to learn from your mistakes and recover is what separates a failing company from a successful one. You must be able to bounce back, learn from your failures, and evolve as an entrepreneur. Consider these to be learning opportunities; that is the key to success! I’ve failed several times, yet each time I grew as a person. Last but not the least, always value your team! I don’t allow my staff to address me as Ma’am or Boss. It’s not a solo performance! Create a work atmosphere where everyone on your team is capable of completing any task. Encourage your staff to think outside the box and come up with new ideas. This partnership builds them into future leaders who will elevate your firm and provide a solid foundation on which you can all develop and succeed.
Q10. How would you describe your company’s success so far?
A10. For both firms, the growth has been exponential.
In the previous two years, ImpactStudyBiz has expanded 10X in terms of revenue and clients from all over the world. And being featured in over 10 publications like forbes, fortune magazine, business connect and more. We appear to be expanding in our experience with tech enterprises, having helped several startups in the domains of health-tech, fin-tech, edu-tech, and law-tech.
For Carebyte, while we just debuted in February of 2022, we witnessed an increase of over 200 downloads in only a month, allowing us to bring on partners like TATA 1MG, Metropolis Lab, RADCLIFF, and others to deliver the finest care to our members.
Q11. What are the qualities of a good entrepreneur?
A11 calculated risks and learning from mistakes is one of the most integral qualities of a good entrepreneur. An entrepreneur’s capacity to take risks is crucial. One cannot discover anything unique unless they have the will to explore the unknown. And it’s possible that this uniqueness will make all the difference. Taking risks entails a variety of factors. Using unconventional approaches carries a danger as well. Investing in concepts that no one else believes in except you is also a risk. When it comes to risks, entrepreneurs take a unique approach. Good entrepreneurs are always willing to put their time and money into their businesses. They do, however, have a backup plan for every risk they take.
Also, failure has become a creative ally for me in building a leadership mindset that prioritizes learning from errors and bad performance rather than defending them as I’ve become more experienced. The speed with which we transform failure into knowledge and, ultimately, into long-term behavioral adjustments is critical for entrepreneurs.