House Of Parati, the brainchild of Panasha Siotia, is a bespoke jewellery brand that empowers women by giving them an opportunity to express their personalities through surreal pieces of jewellery crafted with a traditional Indian approach and a uniquely satisfying delineation.
What motivated her to start House Of Parati? Her love for jewellery and the fact that jewellery has the power to make women feel confident about themselves made her realise that it was time for jewellery to become an important part of the modern women’s wardrobe.
Technology has played an instrumental role in facilitating her entrepreneurial journey. She conducts Facebook Live twice a day where she showcases and sells her products. “Every live show that I host is different from the previous one to ensure that people’s interest remains intact. If I showcase silver jewellery today, I ensure that I showcase a variety of products like office wear jewelry, small star earrings and pendants the next day. I make it a point to wear each one of them during my Live show for a better customer experience because each customer comes with a unique mindset and I have to cater to each one of them”, she explains.
WhatsApp helps her communicate with her clients and notify them about her next Live show. “Our website also showcases our unique collection of jewellery designs enabling clients to purchase them directly from there”, she says.
House of Parati delivers about 600 products in a month. Panasha’s clientele includes women from the poshest areas to the ones living in the remotest parts of the country. She is proud of the fact that her jewellery transcends class and geographical barriers to reach every woman who believes in herself and wants to enhance her personality. “We have delivered to more than 2000 pin codes till date”, she says brimming with pride.
One of her clients says, “House of Parati’s jewellery pieces make me feel more confident as a person. There has been a huge improvement in my personality since the time I started wearing their jewellery.”